Choice-Based Conjoint Analysis - ISBN: 9781420099973 - (ebook) - von Damaraju Raghavarao, Verlag: Chapman and Hall/CRC - Details - OvW eBook Shop

Details

Choice-Based Conjoint Analysis


Choice-Based Conjoint Analysis

Models and Designs

von: Damaraju Raghavarao

56,24 €

Verlag: Chapman and Hall/CRC
Format: PDF
Veröffentl.: 03.08.2010
ISBN/EAN: 9781420099973
Sprache: englisch
Anzahl Seiten: 192

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

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