Setting the Agenda - ISBN: 9780745681702 - (ebook) - von Maxwell McCombs, Verlag: Polity - Details - OvW eBook Shop


Setting the Agenda

Mass Media and Public Opinion
2. Aufl.

von: Maxwell McCombs

20,99 €

Verlag: Polity
Format: PDF
Veröffentl.: 10.07.2018
ISBN/EAN: 9780745681702
Sprache: englisch
Anzahl Seiten: 208

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.


Dedication Title page Copyright page Boxes Preface 1: Influencing Public Opinion Our pictures of the world Contemporary empirical evidence The accumulated evidence Cause and effect A new communication landscape Summing up 2: Reality and the News Idiosyncratic pictures Perspectives on agenda-setting effects Content versus exposure Agenda-setting in past centuries Summing up 3: The Pictures in our Heads Pictures of political candidates Candidate images in national elections Candidate images in local elections Media influence on candidate images Attributes of issues Attributes of environmental issues Media influence on issue attributes Compelling arguments A third level of agenda-setting Attribute agenda-setting and framing Summing up 4: Why Agenda-Setting Occurs Relevance and uncertainty Occurrence of agenda-setting effects Relevance Personal experience with public issues Individual differences, media use and agenda-setting Summing up 5: How Agenda-Setting Works Evolution of issue agendas Explaining the transfer of salience Timeframe for effects Diversity of salience measures Summing up 6: Consequences of Agenda-Setting Priming public opinion Attribute agendas and opinions Forming opinions Attitudes, opinions and behaviour Agenda-setting role of business news Summing up 7: Shaping the Media Agenda The president and the national agenda Subsidizing the media agenda Capturing the media agenda Three election agendas Media agendas in local elections Attributes of local issues Three elements of elections A broader portrait Intermedia agenda-setting Summing up 8: Mass Communication and Society Transmission of culture New agenda-setting arenas Other cultural agendas Concepts, domains, and settings Continuing evolution of agenda-setting theory Epilogue: Media Agenda-Setting and Audience Agenda-Melding Political agenda-melding Our need for community agenda-melding Bibliography Index
''This second edition of Setting the Agenda continues the exploration and elaboration of the original concept of media agenda setting into a complex and useful theory of the relationships of media, public and policy agendas. It is a comprehensive and readable overview of hundreds of studies on this subject. Beautifully written and clearly organized, it is the definitive work on agenda setting by one of the founders of this branch of empirical research.''David H. Weaver, Indiana University ''This book illustrates the wide applicability of media agenda-setting theory, nicely organizing research findings from different democracies across the world. In this edition, readers will recognize that agenda-setting continues to be an insightful research paradigm even in the age of new media.''Toshio Takeshita, Meiji University

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